Internet/Paid Advertising – Mobile Device, Gaming, InApp Advertising
Just what are Mobile Device, Gaming, and InApp Advertising? In my own words, Mobile Device, Gaming, InAppp Advertising are ways in which advertising is brought to the public’s attention through their mobile devices such as their tablets, smart phones and other hand held devices. Ads can come in the form of text messages or pop-up versions known as banners used to bring attention to the public with the intent to sell or promote their products or services.
Advantages of Mobile Device, Gaming, InApp Advertising:
Accessibility – Follows people wherever they go and does not depend on any single location. You have round-the-clock access to your customers.
Size of Medium – Seventy-five percent of people own mobile phones, and 55 million of those are smart phones. If you need to market to the general public, mobile advertising offers you an effective way to reach large numbers of people.
Time Relevance – Potential mobile customers keep their phones with them, and they keep them turned on. This means that time-sensitive messages, such as notifications of sales and special events, can reach customers with little or no delay. No other advertising medium offers this “always on” advantage.
Intimacy – Forming relationships with customers helps you get repeat business. You can focus on low-pressure advertising pitches and maintain a sense of friendliness with your customers.
Disadvantages, Gaming of Mobile Device, InApp Advertising:
Mobile devices do not have any particular standard, as compared to PCs and laptops. Mobile phones come in many shapes and sizes, so screen size is never constant.
Mobile marketers need to understand and respect the fact that users would like their privacy online. So they should only indulge in promotional activity if they have the user’s permission for it.
The mobile phone usually comes with a small screen and no mouse. This means that navigation on a mobile phone may get difficult for the user, even if it has a touch screen. In such a case, most ads may go untouched, as the user may find it too tedious to look in detail through each one of them.
The AIDA Model as it relates to Mobile Device, InApp Advertising:
Attention – Because our mobile devices are “mobile” (with us all of the time), attention is easily accomplished for just that reason, “We have to look at it. Why? Because its ‘right there’!
Interest – Our interaction and response is tracked, so advertisers can determine our likes and dislikes and advertise to any individual on the basis of those findings.
Desire – Advertisers can determine a person’s like and then target their desires on the basis of their buying habits and consistencies.
Action – Continue the use of the devices because of their obvious success in attracting people of all ages.
The Western TC Marketing Program that I feel are most affected because of Mobile Device, InApp Advertising are, all of us! We are all affected because we all use our mobile devices.
I think that an effective type of message would be to emphasize the fact about the two-year degree options.
An example of how I would use this media to reach high school students would be to research high schools for possible Marketing prospects and advertise Western’s options in an effort for them to join TC’s program.
The thing that I learned about Mobile Device, InApp Advertising that surprised me was how prominent this medium is in the present day. Mobile Device, InApp Advertising is everywhere and in the hands of everyone, millions and billions of people.
I believe that the biggest misconception is that ‘small businesses do not need apps’. All businesses need to advertise and via mobile devices is the most affective and immediate way to reach any and all possible clients, especially small businesses.
The following, is an example of Mobile Device, InApp Advertising that I found very interesting. Look them up @ Mobile marketing campaign examples – Smart Insights