My subject for this assignment? Visual Merchandising, and it’s Vital Importance in SALES! All information gathered within the following is accredited to Author: @kellymolson – Managing Director and co-founder in 2003 of @ www.rubbercheese.com“A Design Agency based near to Essex who work hard to make our clients ideas and visions some alive!”
Article Titled: The Importance of Visual Merchandising
The article can be summarized in 3 Categories to Engage & Inspire shoppers in order to increase Sales, Margin & Return on Space by allowing customers to Avoid Confusion, the feel of at Ease, and Easy to Find products.
1st IMPRESSIONS: Exterior= Appealing, Clear, Consistent Branding Signage; Window Displays that are Simple, Bold and Uncluttered (special offers not too big/little)using Bright Colors & Lighting
- The BIG 3 Factors a) avoid overwhelming/Confusion, (only a few seconds to be Viewed & Attracted), b) Reference by Color w/product Identity, c) Display with Other Products that Work Well and Look Good
- Feel At Ease in order to entice Lingering (catch their Eye & Keep Them) w/ 1) Music, 2) Lighting and 3) Colors for Stress Levels using a) Sight, b) Hearing, 3) Touch 4) Smell & 5) Taste
Easy To Find with Information to Buy with Confidence
Be Creative with Produce and Displays to Maximize Shelf Appeal using the Brand Story into the Design
- Clear
- Concise
- Simple
All of these principles will enhance local La Crosse area retailers and give them an upper hand in creating sales and product awareness. Get into the foot-traffic areas and “Catch their Eyes, Attention, and Dedication”. By implementing all of these ideas and tips, Success in Inevitable!!
I agree that effective visual merchandising is a key to increasing sales. Cluttered signage is a real turn-off to many consumers, whereas clear, eye-catching, and informative signage can make the difference between a sale and no sale.
Thank you Sherri for your responses on both articles. I appreciate you taking time to comment on them!