My subject for this assignment? Visual Merchandising, and it’s Vital Importance in SALES! All information gathered within the following is accredited to Author: @kellymolson – Managing Director and co-founder in 2003 of @ www.rubbercheese.com“A Design Agency based near to Essex who work hard to make our clients ideas and visions some alive!”
Article Titled: The Importance of Visual Merchandising
The article can be summarized in 3 Categories to Engage & Inspire shoppers in order to increase Sales, Margin & Return on Space by allowing customers to Avoid Confusion, the feel of at Ease, and Easy to Find products.
1st IMPRESSIONS: Exterior= Appealing, Clear, Consistent Branding Signage; Window Displays that are Simple, Bold and Uncluttered (special offers not too big/little)using Bright Colors & Lighting
- The BIG 3 Factors a) avoid overwhelming/Confusion, (only a few seconds to be Viewed & Attracted), b) Reference by Color w/product Identity, c) Display with Other Products that Work Well and Look Good
- Feel At Ease in order to entice Lingering (catch their Eye & Keep Them) w/ 1) Music, 2) Lighting and 3) Colors for Stress Levels using a) Sight, b) Hearing, 3) Touch 4) Smell & 5) Taste
Easy To Find with Information to Buy with Confidence
Be Creative with Produce and Displays to Maximize Shelf Appeal using the Brand Story into the Design
All of these principles will enhance local La Crosse area retailers and give them an upper hand in creating sales and product awareness. Get into the foot-traffic areas and “Catch their Eyes, Attention, and Dedication”. By implementing all of these ideas and tips, Success in Inevitable!!
I agree that effective visual merchandising is a key to increasing sales. Cluttered signage is a real turn-off to many consumers, whereas clear, eye-catching, and informative signage can make the difference between a sale and no sale.
Thank you Sherri for your responses on both articles. I appreciate you taking time to comment on them!