This assignment led me to a neat article written by Khalid Saleh and published by www.invespcro.com featuring a number of graphs, pie charts, maps, and tables (which in my opinion, are fun to read).
The subject of this article titled, Trends Impacting Consumer Buying Behaviors, is a list of traits which influence you and I while shopping via E-commerce.
The following, are a few examples of data collected and the percentage of what the average customer is looking for in terms of influencing us to purchase online.
| Online Buying Behavior Incentives | Willingness to Purchase |
| Online Shopping At least Once Per Month | 62% |
| Overall Online Purchasing Experience | 83% |
| Payment Options Availability Satisfaction | 71% |
| Free/Discounted Shipping | 69% |
| Returns / Exchanges | 62% |
| Offered Free shipping | 80% |
| Free Returns | 64% |
| Coupons On Line | 33% |
| Incentives / Promotions | 60% |
Other Notes of Interest:
| Devices Used for Purchasing | Percentage |
| Personal Computers | 49% |
| Smartphones | 37% |
| Tablets | 14% |
Social Media Platforms for Online Purchasing
| Platform | Percentage |
| 77% | |
| 26% | |
| 22% | |
| 18% | |
| Google Plus | 17% |
These statistics do indeed demonstrate a changing trend in consumer shopping and merchandising. This past Christmas I did about 95% of my shopping online for all of the reasons listed in the tables.
It is so much easier isn’t it Sherri. The convenience of “shopping from Home”; not to mention the gas money, jumping all around town, and probably the most important, “the crowds”. Thanks for the comments!
The data tells it all why I shop online. And I dont have to get out of my pjs!
So true Kim, not to mention gas money and the crowds. Thanks for visiting http://www.tonybee-lek.com!!!