Social Media Usage – “Where Does Your Generation Rank?”

Riddle me this:

What type of text allows you to be seen by multiple people, in multiple places, at multiple times?

Answer:  “Face” – “Book”

How can you immediately share your lifestyle experiences through words with pictures?

   Answer:  “Insta” – “Gram”

Granted, SocialMedia is predominantly a younger generation thing.  However, all generation must adapt to life in today’s world; the world of Social Media.  People of all ages must be able to communicate in some form or fashion if they want to Roll with the Changes of modern-day society.  So, where does Your Generation rank as far as the most time spend on all of the different socialmediaplatforms?  Does your age group spend the majority of it’s time on facebook, instagram, twittr, youtube, or one of the many other platforms?

The following is a synopsis of information gathered depicting how, and how much, the different generations use the most popular forms of social media that we, literally and figuratively, have at our fingertips in the present day.

Baby-Boomers

An article written by Forbes references research done by Statista which states that:

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Facebook–   As of January 2017, 9% of all Facebook users are aged 55 and above — 5% are female and 4% are male.  Out of its two billion monthly active users, 10% are boomers, while only 3% are from the younger demographic.

Twitter– 5.9% of Twitters users make up the 65 and older age group, while 16.5% are between 55 and 64 years old.

Instagram– In 2017, 90% of all Instagram users were under 35 years old. By October 2017, 8% of U.S. Instagram users 55 years old and older attest to using the photo-sharing app several times a day.

Generation X

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Business Insider– reports the following statistics:

Generation X uses Facebook most heavily, with 45.1 million users this year. That number will fluctuate slightly throughout the forecast period, but it will ultimately fall to 43.8 million by 2022.

Instagram, the second most used social platform among Gen X, will have about half as many users this year (23.5 million). That figure will grow slightly in 2019, but we expect that number will level off over the following years.

Generation Y

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Business Insider– also states that:

Facebook is the most used social network among US millennial’s, with 58.5 million of them expected to use the platform this year. That figure is still growing, albeit slowly. Instagram ranks second with 43.3 million.

Millennial’s, aged between 18 and 34, spend a little more than 6 hours per week, the study found. By contrast, people over 50 spend about 4 hours a week on social media. The study found that Generation X members spend about 32 hours a week consuming all media, while millennial’s spend about 27 hours.

Generation Z

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Pew Research– records the following statistics:

The top websites/apps used by Generation Z are YouTube (91 percent), Gmail (75 percent), Snapchat (66 percent), Instagram (65 percent), and Facebook (61 percent).

Generation Z uses up to five different social channels per day.

82 percent of Generation Z think carefully about what they put on social media.

1 in 5 of Generation Z spend more time refreshing their Twitter feed than even reading it.

These statistics show that social media is vital to all of us .  It is essential to all forms of communication in today’s modern society.  Tech companies upgrade systems and options year after year while, those of us, have no idea what the next best thing is.

Therefore, we all must stay informed with what ‘is new’.  Social media is not only vital in our day to day social life, it is essential in B2B (Business to Business) and B2C (Business to Consumer) relations.

Welcome to today’s world of being in the know!!!

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Please feel free to Comment on the information contained within this post.  Your insight will be duly noted and may be implemented in possible follow-up articles.  If you Like what you read, Share it with those throughout Your Network !!!

 

Sources:

Forbes-  https://www.forbes.com

Statista- https://www.statista.com

Business Insider- https://www.businessinsider.com

Pew Research Center- https://www.pewresearch.org

Images provided by:

Google- https://www.google.com

 

Updated: November 24, 2019 — 1:50 pm

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