This assignment led me to a neat article written by Khalid Saleh and published by www.invespcro.com featuring a number of graphs, pie charts, maps, and tables (which in my opinion, are fun to read).
The subject of this article titled, Trends Impacting Consumer Buying Behaviors, is a list of traits which influence you and I while shopping via E-commerce.
The following, are a few examples of data collected and the percentage of what the average customer is looking for in terms of influencing us to purchase online.
|Online Buying Behavior Incentives||Willingness to Purchase|
|Online Shopping At least Once Per Month||62%|
|Overall Online Purchasing Experience||83%|
|Payment Options Availability Satisfaction||71%|
|Returns / Exchanges||62%|
|Offered Free shipping||80%|
|Coupons On Line||33%|
|Incentives / Promotions||60%|
Other Notes of Interest:
|Devices Used for Purchasing||Percentage|
Social Media Platforms for Online Purchasing